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We are an experienced international trader as well as a full-service provider of business solutions for entering the European and Chinese markets. We keep our promise towards our clients: "building bridges creating value". With Sino-Europe as your partner, you gain a thorough report of what you can accomplish in overseas, how to execute successfully, and what steps need to be taken to achieve profitability. We believe that sustainability and unity are our strength, knowledge is power and attitude is everything. Our business and advocacy work is the heart of what we do. Our leaders and partners share both the vision and provide support for us to carry out our mission. We thrive to be the gateway to connect the business worlds, to help and guide local enterprises to enter the new or existing marketplace on another continent.


Jun Li - Friese was born in Xiamen/ China and made her way to Europe in 2002, initially working for Amor GmbH a fine jewelry trading company as purchasing and sourcing specialist in Frankfurt Germany. From 2013 she was heading the accessories purchasing department for Bonita, part of the Tom Tailor Group. In 2016 she decided to build on her trading and consulting experience in consumer goods by founding Silkway International GmbH in Frankfurt and Sino-Europe Trading Consulting Co., Ltd. in Hong Kong in 2018. In 2019 Jun created her own children's wear label felix & mina ( and she has an extensive network of partners and factories in different industries in China. Being multi-lingual (Chinese, German, English, Cantonese etc.), she understands cross-cultural business issues thoroughly and screens, evaluates, sources and negotiates professionally. Building the bridges, creating values is the promise of Sino-Europe and Jun Li-Friese.

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